Dannon settles a class action lawsuit for misrepresenting Activia and other products. I'm not sure why the U.S. media is just now reporting it. The Canadian press publicized this at least 2 months ago and that is when I first reported it.
More recently I saw something about it in a U.S. article, so I want to give you the latest information. They have settled, and if you'd like to get some greenbacks from them for false advertising then you should read the article at http://blog.cleveland.com/metro/2010/02/post_222.html.
See, it really does pay to read this blog! Just don't complain to me if "the check is in the mail" for awhile.
Or you can skip the article and just go straight to dannonsettlement.com. Or call 1-888-418-6122.
Maybe even more interestingly, the attorneys will seek up to $10 million in fees for the case. So who wins here? Dannon still got the marketing they wanted. They are getting very little negative press, which is their worst fear, and they get to continue selling their product.
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